The Importance of Customer Service
Customer service is the equivalent of gas in your car. Without gas your car is not going very far, in fact in most cases it won’t move at all. In the black community, specifically the hair and nails industry, the lack of customer service and the simple audacity that some business owners have are at an all-time high. Somehow we have gotten away from the business fundamentals aka the basics. The goal is not to read anyone for filth but simply educate in hopes to change the narrative that black-owned businesses have poor customer service.
Your customers are more than dollar signs. Your customers are not just a number. Now I know, according to your analytics they are. But see that’s where you are wrong. You cannot run a business solely based on numbers. Your customers have to be more important to you than the dollars that they spend with your establishment. Take your favorite restaurant for example. If they made you feel like you’re just a dollar to them, what are the chances you would refer them to a friend? Eventually, you’ll even stop giving that business your hard-earned money. Customers want to feel like you value them and they should because they owe you nothing. They could have taken their business elsewhere but they chose to support you. Treat it as an honor not a right of passage. This leads me to my next point.
Your customers do not owe you a thing. Specifically, to black-owned businesses, black people don’t owe you their support. Yes, we should support our fellow black people. But if you don’t provide a product or service worth black people buying and or your customer service is piss poor, why should they support you? They shouldn’t. If you want to earn the support of your people, you have to do just that. Earn it. Provide a certain level of customer service that’s so good, your customers will brag about you to their enemy.
R E S P E C T, find out what it means to me. The truth of the matter is, you have very little respect for your customers and it shows. You talk to them as if they are not paying you for a service or good. You talk to your customers like they owe you money and they’re on IG flexing with the money you gave them. Your customers deserve respect. If you don’t know how to speak to your customers in a professional tone/matter seek out professional training. Did you start your business to be successful? Take the time to perfect your business operations and customer service. Your customers will appreciate you for it, and your business will thrive as a direct result of the time and effort you put into truly meeting your customer’s needs.
Remember, without your customers, your business will not work. Without excellent customer service, your business will not last. It’s time to give your customers the Chick-fil-A service they deserve.
